Privacy policy

Privacy Policy

This Privacy Policy describes how sereniparenting.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

  1. Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at support@sereniparenting.com.

  1. Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. “Personal Information” means any information about an identifiable individual. Below are the types of personal information we collect and why.

Device information

Purpose: To load the Site accurately for you and perform analytics to optimize our Site.
 Source: Automatically collected using cookies, log files, web beacons, tags, or pixels.
 Disclosure: Shared with our processor Shopify.
 Data collected: Browser type, IP address, time zone, cookie data, pages viewed, products viewed, search terms, and interaction data.

Order information

Purpose: To provide products or services, process payment, arrange shipping, provide invoices/order confirmations, communicate with you, screen for risk/fraud, and send marketing with your consent.
 Source: Collected from you.
 Disclosure: Shared with Shopify and relevant shipping/payment providers.
 Data collected: Name, billing/shipping address, payment details, email, and phone number.

Customer support information

Purpose: To provide assistance and resolve issues.
 Source: Collected from you.
 Disclosure: Shared with Shopify and relevant support tools.
 Data collected: Name, contact details, and any information voluntarily provided in your request.

  1. Age Restrictions

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe your child has provided personal information, contact us to request deletion.

  1. Sharing Personal Information

We share your information with third parties to help us provide services and fulfill contracts, for example:

  • Shopify – powers our online store. Shopify Privacy Policy: https://www.shopify.com/legal/privacy

  • Payment processors – such as PayPal, Stripe, and Shop Pay, process payments according to their privacy policies.

  • Compliance purposes – we may share data to comply with laws, respond to lawful requests, or protect our rights.

  1. Behavioural Advertising

We use your personal information for targeted advertising and remarketing. This includes:

For general opt-out, visit the Network Advertising Initiative: https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work or Digital Advertising Alliance: https://optout.aboutads.info/.

  1. Using Personal Information

We use your information to offer products for sale, process payments, ship orders, provide support, communicate with you, screen for fraud, and send marketing with your consent.
 We will only send you marketing emails or SMS if you have opted in, as required by law in the UK and Australia. You can opt out at any time by following the unsubscribe instructions in our messages or contacting us.

  1. International Compliance & Lawful Basis

GDPR (EEA & UK): We process personal data based on your consent, performance of contract, legal obligations, vital interests, public tasks, and legitimate interests. UK compliance also extends to PECR for marketing communications.
 PIPEDA (Canada): We comply with the Personal Information Protection and Electronic Documents Act. Canadian residents may request access, correction, or deletion of their personal information.
 Australian Privacy Principles (APPs): We comply with the Privacy Act 1988 (Cth). Australian customers have rights to access, correct, and request deletion of personal information and can contact the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au.
 CCPA (California): California residents have the right to know, delete, and opt-out of the sale of personal information.

  1. Retention

We retain personal data for as long as needed to provide our services and as required by law. If you have not interacted with us for 24 months, we will delete your data unless required to retain it for legal or regulatory reasons.

  1. Data Security

We use SSL/TLS encryption, restricted access controls, and secure data storage to protect your personal information from unauthorized access, disclosure, or alteration. Payment information is processed securely by Shopify and approved payment providers.

  1. Data Breach Notification

If a breach occurs that is likely to result in a high risk to your rights and freedoms, we will notify affected individuals and the relevant data protection authority without undue delay, as required by applicable law.

  1. Automated Decision-Making

We do not engage in fully automated decision-making that has a legal or significant effect. Shopify may perform limited automated fraud prevention measures.

  1. Cookies

We use cookies to improve site functionality, analytics, and marketing. You can control cookies in your browser settings. Blocking cookies may impact site performance. See our full cookie list here: https://www.shopify.com/legal/cookies
 If you are in the UK, EEA, or Australia, you will be shown a cookie consent banner on your first visit, as required by law.

  1. Do Not Track

We do not alter our data collection based on “Do Not Track” browser signals.

  1. Changes

We may update this Privacy Policy to reflect changes to our practices or legal requirements. Any changes will be posted to this page with an updated effective date.

  1. Complaints

If you have a complaint, contact us at support@sereniparenting.com. If you are not satisfied with our response, you may contact:
 UK: ICO – https://ico.org.uk/make-a-complaint/
 Canada: Privacy Commissioner – https://www.priv.gc.ca/
 Australia: OAIC – https://www.oaic.gov.au/
 EU: Your local data protection authority.